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Another Microsoft adExcellence Expert at Location3
Account Manager Anne Matkowski passed the Microsoft adExcellence accreditation exam this past week. To complete the exam, Anne underwent in-depth training in the use and optimization of adCenter. The...
View ArticleGoogle Abandons Yahoo! Partnership
Google announced today in a blog post that they will not move forward with the advertising agreement with Yahoo!, which was originally announced in June. The agreement would have allowed Yahoo! to use...
View ArticleThe End of an Era – Due to Social Media?
A era in research is coming to a close later this year. Microsoft announced that it would be discontinuing its CD-based encyclopedia, Encarta, on October 31, 2009. It will also cease to sell the...
View ArticleMicrosoft-Yahoo! Merger Imminent
Today, AdAge reported that the deal between Microsoft and Yahoo! is very near; the announcement is expected later this week. Merger, partnership, whatever it ends up being called–the deal will...
View ArticleMicrosoft and Yahoo!: The Real Deal
After 18 longs months of negotiation, Microsoft and Yahoo! have come to an agreement and are now search partners. As we stated on Monday, it is not a complete buyout. Instead, Yahoo! will be powered by...
View ArticleMicroHOO updateHoo
We received an updated agency newsletter from our rep at Yahoo! yesterday. Within that update was a link to a great website with information regarding the Microsoft/Yahoo! deal. This site includes...
View ArticleBing Share of Market
I previously posted early results for Bing, showing market growth. comScore released their July 2009 figures and Bing is still gaining market share. According to comScore Core Search Report, comparing...
View Article10 Ways to Make MS adCenter Desktop Crash
I severely dislike using MS adCenter Desktop. Actually I’ll just say it. I hate it. Recently, after importing a campaign from Google, I tried to delete keyword URLs en mass by clicking on the Keywords...
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New MS AdCenter Desktop Features
The team at Microsoft have been busy working on updating their Desktop application for the MS AdCenter advertising platform in the recent months. If anyone read one of my earlier posts 10 Ways to Make...
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adCenter Dynamic Keyword Insertion
Dynamic Keyword Insertion is fantastic at increasing relevance, it increases CTR and quality scores, it ensures more bolding within your title, descriptions and display URL’s so your pay per click ad...
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